David LaValle steps into a major new role with CoinDesk Indices. He brings years of expertise in traditional finance and the ETF sector.
Bullish, the digital asset platform and CoinDesk’s parent, officially announced that LaValle will serve as president of CoinDesk Indices and Data. His appointment signals a strategic commitment to expanding institutional data solutions, aligning with growing demand for transparent digital asset benchmarks.
LaValle previously led ETF strategy at Grayscale Investments. His efforts were pivotal in the transformation of the Grayscale Bitcoin Trust, which eventually converted into a spot bitcoin ETF after a decisive court victory over U.S. regulators.
That bitcoin ETF conversion in January 2024 marked a watershed in cryptocurrency investment products. It paved the way for broader institutional acceptance and signaled that digital assets are becoming more deeply intertwined with mainstream finance.
Earlier in his career, LaValle was CEO at VettaFi, a global index and analytics operator. He has also held significant posts at State Street Global Advisors and Nasdaq, where he helped establish and grow the exchange traded product ecosystem.
LaValle’s involvement with exchange traded portfolios stretches back more than a decade. Notably, he presided over Nasdaq’s ETP segment when the first attempts to launch bitcoin-based trusts surfaced, including those led by the Winklevoss brothers in 2014.
Tom Farley, Bullish CEO, expressed strong confidence in LaValle’s ability to steer CoinDesk Indices forward. Farley described LaValle as an accomplished leader and innovator with deep relationships across both listed product arenas and the index sector at large.
CoinDesk Indices holds a major footprint in the digital asset industry, offering benchmarks like the CoinDesk Bitcoin Price Index (XBX) and the CoinDesk 20 Index. Collectively, its index offerings now serve as a pricing foundation for more than forty billion dollars in digital asset products globally.
The CoinDesk Bitcoin Price Index in particular functions as a key reference rate. Exchanges, funds, and asset managers around the world rely on it for establishing pricing, valuation, and auditing for a spectrum of investment products.
CoinDesk 20 Index tracks a diverse selection of the most significant cryptocurrencies, measured by trading volume and market capitalization. This index serves institutional players and fund managers seeking exposure beyond the original bitcoin narrative.
Digital asset indices are crucial for constructing investment vehicles such as ETFs, structured notes and derivatives. As the cryptocurrency sector matures, the reliability and authority of reference indices grows even more essential for investor trust.
LaValle commented that CoinDesk enjoys longstanding credibility in the global digital asset space. He outlined ambitions to build on this solid base, aiming to deliver robust, institutional quality index products to asset management and institutional investor clients worldwide.
Bullish acquired CoinDesk toward the end of 2023 and now operates as a publicly traded company on the New York Stock Exchange. The recent addition of LaValle highlights the group’s renewed focus on enhancing the index and data segment at a time of industry transformation.
Institutional appetite for digital assets has soared as markets mature, and investors are increasingly seeking dependable sources for pricing and valuation. This trend is driving demand for professional solutions to measure and track asset performance.
CoinDesk Indices is well positioned to capture a growing share of this evolving market. With LaValle at the helm, the team is equipped to deepen relationships with leading asset managers and deliver innovative solutions tailored to institutional requirements.
As the gap narrows between legacy finance and the digital asset sector, trusted and transparent index solutions play a critical role. These reference points help shape the design and rollout of sophisticated products, accommodate evolving regulatory standards, and drive investor confidence.
LaValle’s blend of traditional finance know-how and experience with digital currencies gives CoinDesk Indices a bridge between two rapidly converging landscapes. As multi-token funds and new types of digital asset instruments take shape, his background supports further innovation.
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With CoinDesk Indices expanding its role in transparent crypto benchmarks and LaValle’s leadership in place, the institutionalization of digital assets looks set to accelerate.
Conclusion
The arrival of David LaValle as president marks a powerful moment for CoinDesk Indices, reinforcing its status as a leading provider of digital asset data and benchmarks. His expertise in both conventional finance and digital asset innovation positions the company to meet the evolving needs of the institutional sector.
As institutional demand for reliable digital asset indices strengthens, CoinDesk Indices stands poised to facilitate this new era. By bridging financial worlds and driving progress in data-driven solutions, the company will likely shape the next stage of market evolution for both crypto and mainstream capital markets.

Ewan’s fascination with cryptocurrency started through his curiosity about innovative technologies reshaping the financial world. Over the past four years, he has specialized in cloud mining and crypto asset management, diving deep into mining contracts, profitability analysis, and emerging trends. Ewan is dedicated to helping readers understand the technical and economic aspects of crypto mining, making complex information accessible and actionable.